There are several forms of advocacy, which each represent a different approach in the way change is brought into society. One of the most popular forms is social justice advocacy.
Although it is true, the initial definition does not encompass the notions of power relations, people’s participation and a vision of a just society as promoted by social justice advocates. For them, advocacy represents the series of actions taken and issues highlighted to change the “what is” into a “what should be”, considering that this “what should be” is a more decent and a more just society (ib., 2001.) Those actions, which vary with the political, economic and social environment in which they are conducted, have several points in common (ib., 2001.) They:
- Question the way policy is administered
- Participate in the agenda setting as they raise significant issues
- Target political systems “because those systems are not responding to people’s needs”
- Are inclusive and engaging
- Propose policy solutions
- Open up space for public argumentation.
- Budget advocacy: Budget advocacy is another aspect of advocacy that ensures proactive engagement of Civil Society Organizations with the government budget to make the government more accountable to the people and promote transparency. Budget advocacy also enables citizens and social action groups to compel the government to be more alert to the needs and aspirations of people in general and the deprived sections of the community.
- Bureaucratic advocacy: people considered “experts” have more chance to succeed at presenting their issues to decision-makers. They use bureaucratic advocacy to influence the agenda, however at a slower pace.
- Health advocacy: Health advocacy supports and promotes patient's health care rights as well as enhance community health and policy initiatives that focus on the availability, safety and quality of care.
- Ideological advocacy: in this approach, groups fight, sometimes during protests, to advance their ideas in the decision-making circles.
- Interest-group advocacy: lobbying is the main tool used by interests groups doing mass advocacy. It is a form of action that does not always succeed at influencing political decision-makers as it requires resources and organisation to be effective.
- Legislative advocacy: legislative advocacy is the “reliance on the state or federal legislative process” as part of a strategy to create change.(Loue, Lloyd and O’Shea, 2003)
- Mass advocacy: is any type of action taken by large groups (petitions, demonstrations, etc.)
- Media advocacy: is “the strategic use of the mass media as a resource to advance a social or public policy initiative” (Jernigan and Wright, 1996.) In Canada for example, the Manitoba Public Insurance campaigns illustrate how media advocacy was used to fight alcohol and tobacco-related health issues. We can also consider the role of health advocacy and the media in “the enactment of municipal smoking bylaws in Canada between 1970 and 1995.” (Asbridge, 2004)
- In a legal/law context: An 'advocate' is the title of a specific person who is authorized/appointed (in some way) to speak on behalf of a person in a legal process. See advocate.
- In a political context: An 'advocacy group' is an organized collection of people who seek to influence political decisions and policy, without seeking election to public office. See Advocacy group and Lobbying.
- In a social care context: Both terms (and more specific ones such as 'independent advocacy') are used in the UK in the context of a network of interconnected organisations and projects which seek to benefit people who are in difficulty (primarily in the context of disability and mental health).
- In the context of inclusion: Citizen Advocacy organisations (citizen advocacy programmes) seek to cause benefit by reconnecting people who have become isolated. Their practice was defined in two key documents: CAPE, and Learning from Citizen Advocacy Programs. See Citizen Advocacy organisations.