You don’t have to be a legendary rapper in order to help your community, but it certainly helps.
Jadakiss
and Styles P are bonafide hip-hop heavyweights whose careers have
spanned three decades, but their legacies may be solidified by something
other than their music.
Through their chain of juice bars, Juices
For Life, The LOX members are looking to provide a much-needed place
for people in low-income neighborhoods to consume something good for
them. These neighborhoods are often referred to as “food deserts,” since
access to nutritional food is virtually nonexistent.
Styles P
said, "In the poorer communities, mostly, the money gets invested in
liquor stores and the kind of things we don’t need."
Jadakiss and
Styles P are leading by example and looking to put an end to food
deserts through their Juices For Life locations, but they aren’t alone.
Jeff
Brown, the founder and CEO of Brown’s Super Stores, a chain of grocery
stores that offers high quality and nutritional food at affordable
prices, said, "What Jadakiss and Styles P are doing, they’re successful,
and they don’t need to be concerned about society... They’re deciding
to use their success to make a difference for people. I think if we all
did that, we’d fix a lot of our country’s problems."
With its
three locations, Juices For Life is giving people unprecedented access
to nutritional options in the Bronx and Yonkers, New York, with hopes of
expanding in the near future.
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Featuring:
Travis Wolfe
Jadakiss
Styles P
Producer: Max Grunner
Associate Producer: Shawn Hazelett
Director of Photography: Terence MF Thomas
Camera Operators: Sean H. Horan, Kevin Losani
Editor: John Stish, Kevin Losani
Motion Graphics: Oliver Dudman
Senior Producer: Kevin Losani
Music Courtesy of Extreme Music
“Mild Shine”
Written by James S. Levine
“Busted Ya Grill”
Written by Matt Smith and Daniel Carl Holter
“Labored Rebirth”
Written by Matt Smith and Daniel Carl Holter
“Hoes Before Bros”
Written by Daniel Suett, Billie Ray Fingers and Bruce Fingers
“Play Your Cards Right”
Written by Daniel Suett, Billie Ray Fingers and Bruce Fingers
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